New Patients
50
Down 23 from June and 25 below July 2025.
01
Summary
Lead and call demand improved in July, but new patient conversion fell back.
July finished with 50 new patients, 26 recorded leads, 20 inbound calls, 4.08K website visits, active Google Ads support across Search and Performance Max, and a much larger Meta footprint. The clearest tension in the month was that top-of-funnel activity strengthened while patient outcomes dropped sharply from both June 2026 and July 2025.
Leads
26
Up 1 from June, led by website webchat and Google Ads call-extension enquiries.
Calls
20
Inbound demand improved, while outbound follow-up activity reached 82 calls.
Website
4.08K
Up 20.41% against the prior 31-day period.
02
Learned
July widened the gap between demand generation and patient outcome.
The month did not look light on attention. Paid traffic, phone enquiries, and CRM volume all moved in the right direction, but those gains did not translate into stronger recorded patient volume by month end.
Demand
Lead, call, and website activity all moved higher.
Recorded leads rose to 26, inbound calls lifted to 20, and website traffic climbed past 4K visits, showing that July was not short on top-of-funnel demand.
Conversion
New patient outcome softened despite the stronger enquiry flow.
The fall to 50 new patients makes July one of the clearest examples in the year so far of demand being generated faster than it was converted into patient outcomes.
Channel Mix
Google and Meta both contributed, but they influenced different parts of the funnel.
Google Ads produced direct phone and lead-capture conversions, while Meta delivered broader reach, higher click volume, and a large share of traffic and lead activity.
03
Creatives
Creative delivery remained active through July.
Eight graphics were delivered during the month, supporting paid promotion and ongoing brand visibility across July.
July creative previews
8 graphics04
New Patients
New patient trend from January 2022 to July 2026.
July new patient volume stepped back from June, and the longer-term pattern suggests that the softer result came after a much stronger first half of 2026.
Recorded new patient history by month
July finished below both June 2026 and July 2025, while 2026 year-to-date volume still remains ahead of last year.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 38 | 51 | 41 | 50 | 88 |
| February | 44 | 56 | 32 | 40 | 69 |
| March | 50 | 53 | 32 | 40 | 92 |
| April | 46 | 36 | 25 | 25 | 71 |
| May | 60 | 69 | 62 | 42 | 77 |
| June | 45 | 56 | 41 | 65 | 73 |
| July | 59 | 64 | 44 | 75 | 50 |
| August | 70 | 63 | 40 | 63 | - |
| September | 69 | 48 | 38 | 64 | - |
| October | 75 | 64 | 51 | 77 | - |
| November | 62 | 59 | 65 | 71 | - |
| December | 96 | 56 | 56 | 65 | - |
Vs June 2026
-23
July fell back from June’s 73 new patients, giving up the stronger finish that had been building through late Q2.
Vs July 2025
-25
Last year’s July result was materially stronger at 75, so the current month sits well under the prior-year mid-year benchmark.
2026 YTD
520
Even with the July pullback, recorded new patient volume for 2026 remains ahead of the same January-to-July stretch in 2025.
05
Leads
Recorded lead volume edged up, but most July leads were still sitting in early follow-up.
July closed with 26 recorded leads. Website webchat, website forms, and Google Ads phone enquiries all contributed to the month’s lead mix, but only one lead had progressed into booked stage by month end.
Recorded Leads
26
Up 1 from June, with website still accounting for most identified leads.
Booked Stage
1
Only one July lead had moved into booked stage by the close of the month.
Est. Pipeline Value
$13K
Most of the estimated July lead value remained upstream rather than converted into booked movement.
Lead sources by enquiry type
Lead stage mix at month end
17
Follow Up Sent
65%
8
New Lead
31%
1
Booked
4%
Most of July’s lead value was still early in the funnel.
July did not appear to be limited by enquiry volume. The bigger constraint was progression: most of the month’s lead value was still sitting in follow-up rather than moving into booked status. Webchat created the largest share of recorded leads, while Google Ads call extensions accounted for a substantial share of higher-value phone-driven leads. That makes response speed and follow-up discipline especially important, because the month already had enough inbound interest to support stronger booked movement.
06
Calls
Google Ads phone demand improved in July, although missed calls still need attention.
July recorded 20 inbound calls from Google Ads, up from 14 in June. Fourteen were first-time callers, 17 were answered, and average answered call time came in at 1 minute 50 seconds. Outbound follow-up activity totaled 82 calls.
Inbound Calls
20
Up 6 from June.
Inbound Source
Google Ads
All recorded inbound July calls came through Google Ads call paths.
Average Call Time
1m 50s
Average answered inbound call length.
Outbound Calls
82
Follow-up activity remained high through the month.
Inbound call status
85%
Answered
Answered
Missed
Caller profile
Phone demand was stronger than June and remained closely tied to paid search.
The lift in inbound calls suggests stronger high-intent demand, especially because these callers were coming through Google Ads rather than softer awareness traffic. The first-time caller mix shows paid search was still bringing in fresh enquiry volume, but the missed-call result matters because every unanswered call was a paid opportunity that had already shown strong intent. In practical terms, July’s phone performance was good enough to support growth, but only if that demand was consistently answered and moved into bookings.
07
Google Ads
Google Ads produced strong conversion volume in July across calls and lead captures.
July Google Ads delivered 5,304 impressions, 201 clicks, $818.52 spend, and 35 tracked conversions across calls and lead captures. On that basis, the effective cost per conversion was $23.39.
Impressions
5,304
Across Search and Performance Max.
Clicks
201
Google Ads traffic volume in July.
Spend
$818.52
Total July Google Ads spend.
Conversions
35
Total calls and lead captures attributed to Google Ads.
Cost / Conversion
$23.39
Based on July calls and lead captures attributed to Google Ads.
July Google Ads campaigns
Search and Performance Max played different roles in July, with Search driving stronger intent and Performance Max delivering cheaper scale.
Search Campaign
Higher-intent search traffic with the stronger CTR, but at a much higher CPC.
Clicks34
Spend$434.44
CTR11.00%
CPC$12.78
CPL$144.81
Performance Max
Broader scale campaign with lower CPC and more campaign leads in July.
Clicks167
Spend$384.08
CTR3.34%
CPC$2.30
CPL$96.02
Google Ads balanced high-intent demand with efficient reach.
Search was the higher-intent layer of the account, earning the stronger click-through rate but at a premium cost per click, while Performance Max supplied lower-cost traffic and broader lead support. Together, they gave July both strong intent capture and cheaper scale at the same time. The bigger commercial opportunity now sits after the click, because Google Ads was already generating enough call and lead activity to support stronger growth if more of that demand is converted into booked consultations.
08
Meta Ads
Meta added scale across both lead generation and traffic, but the lead campaign was expensive.
July Meta activity combined a lead-generation campaign with a traffic campaign. Together they produced 153,037 impressions, 3,806 clicks, and 55 platform-reported lead actions in Meta, while the traffic campaign contributed 1,665 landing-page views at low cost.
Spend
$4,659.84
Total Meta spend in July.
Impressions
153K
Combined reach across both campaigns.
Clicks
3,806
Total click volume generated across Meta activity.
Link Clicks
2,620
Traffic-driving click volume.
Meta Leads
55
Lead actions recorded within Meta.
July Meta campaigns
The lead and traffic campaigns each played a distinct role, with one focused on lead capture and the other on efficient visit volume.
Lead Campaign
Primary lead-generation campaign that produced the month’s Meta form volume, but at a relatively high cost per lead.
Spend$3,992.17
Impressions74,173
Reach32,090
Meta Leads55
Link Clicks825
Traffic Campaign
Scaled awareness and site visitation efficiently, delivering most of July’s Meta landing-page traffic.
Spend$667.67
Impressions78,864
Reach44,701
LP Views1,665
Link Clicks1,795
Meta was strong for reach and traffic, but weaker on downstream efficiency.
The traffic campaign delivered low-cost landing-page visits and broad visibility, while the lead campaign carried most of the month’s spend. That created strong Meta volume, but the most important measure remains how much of that attention turned into real appointments and new patients.
09
Website
Website traffic recovered strongly in July, led by Facebook, direct visits, and organic search.
July recorded 4.08K website visits, up 20.41% against the prior 31-day period. Facebook drove the largest share of traffic, while direct and organic traffic together accounted for nearly another half of total visits.
Total Website Visits
4.08K
Up 20.41%
Compared with the prior 31-day period.
Facebook 42.9% of traffic1.75K
Direct / untagged 26.2% of traffic1.07K
Organic search 17.4% of traffic711
Unattributed / not set 5.5% of traffic224
Paid search 4.2% of traffic173
Referral 1.9% of traffic78
AI assistants 1.3% of traffic55
Other tracked sources 0.5% of traffic21
July site growth was broad enough to suggest more than one active demand source.
Facebook was the largest individual driver, but direct and organic traffic still made up a substantial share of visits. That mix suggests the month was supported by both paid discovery and people returning or searching with stronger intent.
10
Landing Pages
Campaign landing pages used during July.
These landing pages supported the campaign mix across general search, Invisalign, smile makeover, and broader conversion activity during July.
Landing Page 01
Invisalign
Invisalign Consultation Landing
Invisalign-focused consultation page used within the July campaign mix.
https://wperthdental.com.au/invisalign-consultation-landing/Landing Page 02
Google Search
Google Search Campaign Page
Dedicated landing page used for Google Search traffic during the period.
https://wperthdental.com.au/landing-page/google-search/Landing Page 03
Performance Max
Performance Max Campaign Page
Landing page used for Performance Max traffic during the period.
https://wperthdental.com.au/landing-page/performance-max/Landing Page 04
Core Page
Main Campaign Landing Page
General campaign landing page used for broader service messaging.
https://wperthdental.com.au/landing-pageLanding Page 05
Smile Makeover
Smile Makeover Consultation Page
Smile makeover consultation page used within the clinic’s July campaign set.
https://wperthdental.com.au/smile-makeover-consultation/11
Wins
July still produced several meaningful positives despite the softer patient result.
The month’s most encouraging signals were concentrated in enquiry generation, traffic volume, and paid-channel activity rather than in final patient outcome.
Top-of-funnel activity strengthened.
Recorded leads, inbound calls, website traffic, and paid traffic volume all improved, which means demand generation stayed active even with the patient result pulling back.
Google Ads produced a broader conversion result than lead-form volume alone.
Google Ads influenced 35 tracked July conversions across phone enquiries and lead captures, at an effective cost of $23.39 each.
The broader 2026 patient pace remains stronger than last year.
July was soft in isolation, but year-to-date recorded new patient volume is still ahead of the same January-to-July stretch in 2025.
12
Next Steps
Where the next gains are most likely to come from.
The clearest priorities from July sit in conversion quality and follow-through. Demand was present across calls, leads, Google Ads, Meta, and website traffic, so the next gains are most likely to come from turning more of that activity into booked consultations and new patient outcomes.
Tighten lead follow-up speed and booking discipline.
July generated 26 recorded leads, but only 1 had reached booked stage by month end and 17 were still in follow-up. The clearest gain is likely to come from faster first response, tighter follow-up cadence, and stronger movement from enquiry into booked consults.
Recover every missed paid call quickly.
All 20 inbound calls came through Google Ads, and 3 were missed. Those are high-intent enquiries, so same-day callback and tighter phone coverage should remain a clear priority.
Keep Google Ads active, but optimise toward high-intent conversions.
Google Ads produced 35 tracked conversions at an effective cost of $23.39 and was the source of all inbound call demand. The focus should stay on the search terms, ads, and landing pages that drive calls and consultation requests, not simply on lower-cost traffic.
Review Meta quality against CRM outcomes, not platform lead volume alone.
Meta reported 55 lead actions and helped lift traffic, but the business result did not rise with it. The next step is to identify which Meta enquiries actually progress into booked consultations and new patients, then reallocate spend toward the combinations that show stronger follow-through in the CRM.